From late night television shows to reality shows, sitcoms to your local news, hosts are encouraging others to participate in on-the-air questions, sharing, and games via social media. Assuming most Americans are on social media, why is the media making such a huge push for individuals to jump on the internet? Simple enough, that is where their audience is, and allowing that engagement will bring a better return.
If Jimmy Fallon or Ellen talk about featured tweets or using a certain hashtag, people watching are able to log into their accounts and join in the action, hoping to make it on TV. Everyone seems to want their 15 minutes of fame. Whether it becomes a trending topic or others see it in their feed, it catches on, only to make that show more popular or trendy.
From television to brands, how can you make it work with your audience? First, find your audience. Listen, engage, respond, share, and be consistent. Do your research. Your audience may not be on a certain platform. That’s okay. Don’t be so quick to give up.
Once you find your demographic and target your audience, engage. What do they like to talk about? What do they like to share? Do they want to learn something that you could teach them? What can you learn from them? It’s not a “me” game, it’s “us”. Engagement is key in a relationship.
Returning to what TV shows are doing…they acknowledge the user. It’s a big deal to have a big brand favorite, retweet, or respond to you. It doesn’t mean that people don’t get excited when smaller brands communicate as well. They do!
Through communication, you can build relationships. Through relationships, you can build consumers. Through consumers, you can build brand advocates. All in all, it starts out with engagement!
What important questions do you ask your audience to encourage engagement on social media?
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