Category Archives: Business

Business

You Are A Millennial, So What?

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Being a millennial has been a growing subject in the Gen X and Gen Y debate. Do you actually have to be a millennial physically or can you have a millennial mindset? What does the mindset consist of? Is the workplace really evolving because of this?

Millennials have often been put down as thinking that they are “entitled”, “need flexibility”, have been babied or spoiled, and the list goes on. Gen X’s place judgment on Gen Y’s in the workplace, however is it just because they are not susceptible to change? In today’s day and age, technology is advancing, and with that, systems, mindsets, and ways to work are evolving. If you are not on board for change, you better hang on tight!

As a millennial, I fall into the “work from home, flexible” work life. That doesn’t mean that I don’t work hard, however that doesn’t mean I don’t have fun. I believe that happiness constitutes for what you are doing in life, and if you are not happy with what you are doing, you cannot do it successfully. I look at elders who are stuck in dead-end careers, miserable. Who would want to be miserable in a life that you on live once?

Millennials may have a new way to work, however who is to say that it is not actually the right way to work? Advances in wearable tech and technology shows the direction we are headed in the future in terms of leadership, business, and the overall workplace. From ways to learn to ways to teach, millennials consider change as part of the agenda. Building an adaptable working environment where employees can be happy, connected, and successful is key.

If you don’t change your ways, you might as well use a quill pen and papyrus scroll and assume nothing will get better than that.

How would you like to have the convenience of staying home with your child because he or she has the flu and not missing a thing in the office because of the accessibility of video conferences and hangouts? It’s a new way of working and a way workplaces could evolve. It takes into account that we are all humans and unexpected things happen. Taking it to a new level and showing that you care will create a positive moral and working structure. Changes like this, as simple as it may be, could lead to bigger changes in the future.

I don’t want to speak for all millennials, but it is not my goal in life to run all Gen X’s out of the workplace to adhere to a Gen Y agenda. However, I would hope over time, all would accept a change and to slowly integrate new ways to work in the work environment. Account for all of the positives, and set aside things that didn’t work. Change is not always a bad thing. Sometimes one small change is all you need to begin on the road to success.

#EmbraceChange: What is one thing that you would like to see evolve in the workplace?

Social Media Facelift, LLC provides social media account setup & management, consulting & strategy, content creation, education & training, and insights & analysis for businesses, large or small.  Social Media Facelift, LLC wants to take your business to the next level by integrating social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +, YouTube, and more to help establish your business and connections.

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.

Business

How Do You Hire A Social Media Manager?

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Social media is not just simply posting a status on Facebook or Twitter now and then – it’s about consistency, engagement, authenticity, and listening to your audience. Unlike traditional marketing, social media marketing can change overnight. There is a desire to be “in the know”, and is not always doable when you are trying to run your own business. Social media is not going anywhere, so you need to ask yourself, can I afford to not have a social media presence? If not, you may have to hire a social media manager.

To hire in a social media manager, look for a few different traits and ask yourself, are they knowledgeable? Are they focused? Do they have the willpower to continue to learn? Are they consistent? Are they authentic? Are they committed? Are they loyal? These are traits that you want your brand to show off. You should ponder these questions while interviewing and getting to know the potential candidate to reflect the person that would be the voice behind your brand.

There are skills that can be learned and skills that are natural. Determine what can be taught and what cannot be. The skill-set and knowledge of social media is important. They must have the initiative to lead a company with a knowledgeable social media marketing plan and execute it confidently.

How do you know how to hire if you don’t know anything about social media marketing? Learn! Do some research, read blog articles, and know the position you are hiring for. No one expects you to become an influencer within a week, however with the base knowledge you will be able to relate more to the potential social media manager.

Do your homework upon hiring to prepare yourself and to distinguish your top candidates. Research candidates’ prior work and get to know their personality. Check their current social media, blogs, references, and Internet presence to get to know how they represent the one person that means a lot to them – themselves. Focus on if they will be a good fit for your company, as well as if you will be a good fit for them. These factors should determine their ethics, communication style, and authenticity.

Hiring smart leads to smart decisions within your company. You know your business the best – hire the best and great results will follow. All in all, hire your voice and the voice of the brand.

What personality traits do you commonly look for during the hiring process?

Social Media Facelift, LLC provides social media account setup & management, consulting & strategy, content creation, education & training, and insights & analysis for businesses, large or small.  Social Media Facelift, LLC wants to take your business to the next level by integrating social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +, YouTube, and more to help establish your business and connections.

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.