Monthly Archives: May 2015

Social Media

What Taylor Swift Can Teach Us About Social Media

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It seems as if whenever there is a “haters” discussion on social media, Taylor Swift’s “Shake It Off” song comes to mind. Which got me thinking…what else can we learn from T. Swift other than the fact that she is talented and successful?

Relatable and Personable
Other than producing and singing number one hits, Taylor has proved that she truly cares about her fans. Although she has 58.2M Twitter followers, she still finds the time to respond and retweet some of her fans. Under all of the lights, glamour, and fame, she still can relate to “normal” people by sharing difficult moments and family situations. It is one more reason to love her a little bit more. Be authentic!

“And I know you heard about me
So hey, let’s be friends
I’m dying to see how this one ends” – Taylor Swift, “Blank Space

Shake It Off
Taylor Swift teaches us to “Shake It Off” when it comes to haters. Do you. Don’t let others bring you down. Whether it’s jealousy, dislike, competition, etc., don’t let people down. If you have haters, you must be doing something right, so brush it off and keep on moving forward.

Everything Has Changed
Of course Taylor’s songs are not directly related to social media, however titles and lyrics can have an effect on what is going on in the social media world. In her song “Everything Has Changed”, it can be related to the many changes on each platforms. “I just want to know you better”, however once you get to know the ins and outs of a platform, “everything has changed” and the algorithm is different. Stay up to date with blogs, conferences, and being in-the-know.

Speak Now
Social media is about (hint: it’s in the word) being social. Listen, communicate, and respond. However, think before you speak. Would you talk this way to your mom, grandma, or boss? Can it be taken out of context? Don’t be a constant billboard. Speak as if you are having a conversation with another. You typically don’t make your conversations 100% about yourself, and that should be the same on social.

FOMO? Sometimes “All You Had To Do Was Stay”.

Fearless
If you are a business that is afraid to get started on social media, be “Fearless” and do it. Be where your audience is. When you go out anywhere (or even in your own home), where does everyone have their head? Mostly buried in their mobile device. How can you capture your potential consumers when you aren’t online? If you can’t do it yourself, find someone who know what they are doing to consult with or manage your presence.

I Knew You Were Trouble
You are on social media and you get the auto DM from someone trying to sell you without an introduction, just spam. Hashtag hackers also fall into this category. What do you do about them? See “Shake It Off” above.

Overall, simple messages can teach us important features. To connect to your audience, be someone they can relate to – listen and get to know them. Be social, be authentic, and when you are feeling down or uninspired, “shake it off”.

What song can you relate to what you have learned in social media?

Social Media Facelift, LLC provides social media account setup & management, consulting & strategy, content creation, education & training, and insights & analysis for businesses, large or small.  Social Media Facelift, LLC wants to take your business to the next level by integrating social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +, YouTube, and more to help establish your business and connections.

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.

Social Media

What Can You Really Learn in 1 Hour on Social Media?

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Recently I was invited on #MediaChat as a guest by Aaron Kilby to discuss the topic of “Changing Careers to Do What You Love“. There were 161 people who participated in the hour-long Twitter chat, which takes place on Thursdays at 7pm PST/10pm EST. Although I got to discuss things that were unique to me, I came out of the experience with more information than I could have ever imagined.

The Twitter chatters were very enthusiastic about the topic, which was exciting to see. Engaging in conversations about their past and how they got where they are now, who they are inspired by, and their passions. My main takeaway is that everyone has a different story. You will never find two people alike, and that’s what makes everyone individually interesting. Whether it’s family, friends, jobs, or life, people live life to the best of their capability.

Learning from experiences of others will only make us stronger as a whole. Never take a single second for granted. Look at the positives in any situation, and when things are looking dim, outreach to others for help or support.

In that hour, I heard stories of triumph, struggles, success, and inspiration. The amazing part is that this was all done via social media. You could feel the emotion in words. People were human.
This is why it is stressed in social media to be a human and not a robot. That feeling led to relating to others on a more personal, yet professional level. Brands involved in the chat offered realistic advice and made it seem as if you matter.

That’s what people want. They want to feel as if they matter. Don’t be afraid to tell a story, be sympathetic, and to show emotion. The real you will come through and people will respect that and try to build a connection with you. Let your words do the talking and create relationships that may spur from online to offline one day.

#YouMatter: What is one way you show others that they matter?

Social Media Facelift, LLC provides social media account setup & management, consulting & strategy, content creation, education & training, and insights & analysis for businesses, large or small.  Social Media Facelift, LLC wants to take your business to the next level by integrating social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +, YouTube, and more to help establish your business and connections.

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.

Social Media

How Can You Relate to Millennials in Social Media Marketing?

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Last week, I had the opportunity to meet and speak with Dan Gray, Office Operations Manager of the West Market Area for Ford Motor Company. He stated that he attended a Brand Innovations Conference with a focus on Millennial Marketing, which spurred a conversation. How do millennials want to be marketed to? How can you reach Gen Y when it comes to consumer marketing and social media strategy?

We discussed many options and strategies, however what they all had in common was to have a human element. Millennials want to be engaged and to have the ability to connect with someone who is real. They like authenticity and someone who they can relate to. Visuals, such as graphics and video, pertain to millennials (or the millennial mindset) because there is a personal value to each.

Adding in from my past, I explained that I was previously employed as the marketing/social media manager for a corporate restaurant. For the social media strategy, rather than just using the stock photos of employees or models, I managed shifts with a camera in my pocket to take live shots of the employees to post on social media. Sometimes I brought in props as well, asking myself, “what can the audience relate to?”

Of course, each corporate chain is different in allowing photos taken to be posted to franchised stores’ social media. However, we saw a large increase in reach, likes, and consumer engagement across our social media platforms. Why? Because consumers want to be able to relate. They want to see their favorite waitress featured on the site, rather than someone who they may never meet. They want that “hometown feeling”.

We captured reactions of teams winning on video and waitresses hard at work while still having fun. Those were true feelings and moments people could relate to. The same goes for the millennial mindset. Building something that they can connect and relate to strengthens the marketing.

In relation, how many times do you get an automated message, rather than a live voice on the phone? It frustrates just about everyone. Why would you want to reflect an automated message online? Be able to relate, be authentic, and be human.

What is one thing about the millennial mindset that brands could learn from?

Social Media Facelift, LLC provides social media account setup & management, consulting & strategy, content creation, education & training, and insights & analysis for businesses, large or small.  Social Media Facelift, LLC wants to take your business to the next level by integrating social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +, YouTube, and more to help establish your business and connections.

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.