It seems as if whenever there is a “haters” discussion on social media, Taylor Swift’s “Shake It Off” song comes to mind. Which got me thinking…what else can we learn from T. Swift other than the fact that she is talented and successful?
Relatable and Personable
Other than producing and singing number one hits, Taylor has proved that she truly cares about her fans. Although she has 58.2M Twitter followers, she still finds the time to respond and retweet some of her fans. Under all of the lights, glamour, and fame, she still can relate to “normal” people by sharing difficult moments and family situations. It is one more reason to love her a little bit more. Be authentic!
“And I know you heard about me
So hey, let’s be friends
I’m dying to see how this one ends” – Taylor Swift, “Blank Space
Shake It Off
Taylor Swift teaches us to “Shake It Off” when it comes to haters. Do you. Don’t let others bring you down. Whether it’s jealousy, dislike, competition, etc., don’t let people down. If you have haters, you must be doing something right, so brush it off and keep on moving forward.
Everything Has Changed
Of course Taylor’s songs are not directly related to social media, however titles and lyrics can have an effect on what is going on in the social media world. In her song “Everything Has Changed”, it can be related to the many changes on each platforms. “I just want to know you better”, however once you get to know the ins and outs of a platform, “everything has changed” and the algorithm is different. Stay up to date with blogs, conferences, and being in-the-know.
Social media is about (hint: it’s in the word) being social. Listen, communicate, and respond. However, think before you speak. Would you talk this way to your mom, grandma, or boss? Can it be taken out of context? Don’t be a constant billboard. Speak as if you are having a conversation with another. You typically don’t make your conversations 100% about yourself, and that should be the same on social.
FOMO? Sometimes “All You Had To Do Was Stay”.
If you are a business that is afraid to get started on social media, be “Fearless” and do it. Be where your audience is. When you go out anywhere (or even in your own home), where does everyone have their head? Mostly buried in their mobile device. How can you capture your potential consumers when you aren’t online? If you can’t do it yourself, find someone who know what they are doing to consult with or manage your presence.
I Knew You Were Trouble
You are on social media and you get the auto DM from someone trying to sell you without an introduction, just spam. Hashtag hackers also fall into this category. What do you do about them? See “Shake It Off” above.
Overall, simple messages can teach us important features. To connect to your audience, be someone they can relate to – listen and get to know them. Be social, be authentic, and when you are feeling down or uninspired, “shake it off”.
What song can you relate to what you have learned in social media?
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