As we dive into the New Year, a lot is to be said about the future of social media and where it is headed. We are beginning to see a lot of focus on how to “beat the algorithm” on each social media platform. From using pay-per-click to using various techniques of posting, the key factor is to stand out. With the changes occurring, what will look forward to in 2015?

While Facebook is changing the algorithm and trying to incorporate a “Facebook at Work” service, the focus is on how your business will be able to thrive in a competitive field. What can you do to be seen? In order to stand out, work in more visual content. Graphics and video are more eye-catching and resonate better in the long-run. They are more likely to be shared, retweeted, or liked as well. This also helps visibility in terms of the algorithm.

Social listening has consistently been an important factor, however will be even more important in 2015. What does your audience want to see? What do they want to hear? Engagement is key. Do not be afraid to talk and build relationships. Be that human element.

As technology advances, so does the Internet and social media. People are drawn to their smartphones even more than before, which is an important consideration to keep in mind. With increased mobile usage, understand that mobile apps and websites will be more relevant due to convenience and ease of use.

The New Year also brings more of a focus on pay-per-click advertisements. Whether using on Facebook, Twitter Cards, or LinkedIn Ads, it is important to know your audience as well as your potential audience. Be appealing!

The bridge into the New Year brings about new changes, new techniques, and new formats. Staying on top of current trends and topics is important and necessary in such a fast-paced industry.

What are your social media predictions for 2015?

Social Media Facelift, LLC provides social media account setup & management, consulting & strategy, content creation, education & training, and insights & analysis for businesses, large or small.  Social Media Facelift, LLC wants to take your business to the next level by integrating social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +, YouTube, and more to help establish your business and connections.

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.