Whether you are just getting started in social media or are continuously learning, there is one thing that I would suggest to anyone – get a mentor. No, mentors are not just for people in college or in an internship program. It is for anyone who would like someone to look up to in their career, similar to a role model.

In the social media world, things are constantly changing and many influencers have buckled down and learned through the changes. It wasn’t until I was involved in social media for a few years until I decided to reach out to an individual who had a place in social media marketing, speaking, and tech. It wasn’t that I was in the weeds or didn’t know what I was doing, it was because I wanted to improve myself and my career.

My mentor was available for questions, allowed me to watch what they were doing, showed support online, as well as offline, and tested me whether I was really doing what I loved. I learned more about myself, the love I have for social media, and the in’s and out’s of the job. Now, I would never consider myself an expert, guru, pro, or any other cliche term, however I am more educated and prepared than I ever was years ago.

The importance of mentorship and learning is critical in an ever-changing career. One day you could be focusing on analytics and algorithm changes, while the next you are discovering new tactics for paid ads. You are constantly learning. If you do not like reading blogs, news, and doing research, this may not be the correct career for you. Don’t be afraid to reach out to another to ask questions.

Recently, I was approached to mentor a couple of college students. I was more than excited to take on the opportunity. If I had the chance to have a mentor in college, the opportunities would be endless. I feel like I am paying it forward and helping those that I could be learning from one day. Sometimes creating a team creates opportunity, embraces learning, and allows for creativity.
Don’t be afraid to keep on learning. Make it a goal to learn something new everyday, reach out for help if you need it, and pay it forward and help others.

What perks stand out the most for having a social media mentorship?

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