When I audit and consult with a client, one of the first things asked is if they have current social media. More often than not, they give me links to profiles that basically have virtual cobwebs on them. They state that their social media isn’t getting them any leads, is a waste of time and money, etc. After reviewing, many have a post every other week or month, on a holiday, or once a quarter. That is when the consistency conversation comes in.
Social media is about being social. One call to action post on Twitter every other day is, quite frankly, a waste of time. In order for social media to “work”, you must be consistent and engaging. Building relationships is one of the most important factors to creating a community and humanizing the brand or person.
If I shouted from my rooftop “buy my product” every day to passerbys, people are just going to walk by. If I sit down and have milk and cookies with my neighbors and talk to them about their life, what is happening, and build that connection, our relationship will grow and I won’t have to yell “buy my product”, it will just be natural. The same goes for social media. Find that connection and build upon it. It may not be an overnight success, but it will be a work in progress.
That brings us back to consistency. Setting the expectation allows people to connect with you easier. It also keeps you on the top of their mind. When you are not engaging on social media, it probably isn’t working the way you hoped it would. People want to connect with a human and put a face to a voice.
In addition, there is a lot more than “just a status” that goes into social media. Listen and know your audience. Share in a way that you will make an impact and connect. Understand your analytics, proper usage of hashtags, and listening tools. Social media is that consistent brand voice that represents yourself or your company. It’s time to brush off those social media cobwebs and have consistency!
What do you think are the key traits to have on social media?
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3 thoughts on “Why Have Consistency On Social Media?”
A great post, Nikki. It is amazing that many do not engage more on social media and are not consistent with growing their audience.
Thank you, Chaval!
You are welcome, Nikki.