Tag Archives: social media management

Social Media

Why You Shouldn’t Have an Intern Run Your Company’s Social Media

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Whether you are a small business or startup, funds may be tight at the beginning. Once business plans are complete, the website is being built, and everything seems to be in order, you may be looking at your next steps.

When it comes to social media marketing, many believe hiring an intern, or millennial who “knows” social media, may be the most cost-effective way for the company to get online. In this digital day and age when everyone’s eyes are glued to their phones and WiFi is a basic necessity, it’s only expected to have a Facebook page.

It’s only posting on Facebook every-so-often, right? Wrong. Between algorithms, audiences, PPC, research, and much more, the job of a social media marketer is not “just posting”. In addition, those posting on social media are essentially “the voice” of your company. While interns may know the basics, how to post on their personal social media, or took a college class, the depth of what should be learned and implemented in an ever-changing field requires knowledge beyond “basic” skills.

For instance, posting on a Facebook business page vs. posting on a Facebook personal page is different in itself. Facebook has created a “pay-to=play” game and organic growth is more hands-on and research-intensive. The focus of building relationships and a community around your company or brand through engagement is what will take you to the next level.

This is just with Facebook mentioned. Keep in mind that there are other social media platforms that require social listening to find your audience, and their own set of rules and guidelines to know. It is not a basic, templated project for every brand – it must be customized to the product, voice, and audience.

The social media marketer must have a variety of attributes and skills, such as a business-sense, personality, research skills, willingness to learn (not only about social media, but the company), dedication, creativity, ability to analyze, brand awareness, relationship and community building, customer service skills, ability to think on the spot, and common sense. This is not saying an intern lacks these qualities, but their knowledge may be limited when it comes down to it.

All in all, social media conveys the brand’s voice, so ultimately is your online representative and customer service. In that aspect, relying on an individual because they are low-cost, (legally, an unpaid intern cannot have the same duties as a paid employee/position) is an option that you will need to weigh out as a company, however, in anything in life, you get what you pay for.

 

Social Media Facelift, LLC provides social media account setup & management, consulting & strategy, content creation, education & training, and insights & analysis for businesses, large or small.  Social Media Facelift, LLC wants to take your business to the next level by integrating social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +, YouTube, and more to help establish your business and connections.

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.

 

Social Media

Social Media and Engagement Go Together Like Peanut Butter and Jelly

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From late night television shows to reality shows, sitcoms to your local news, hosts are encouraging others to participate in on-the-air questions, sharing, and games via social media. Assuming most Americans are on social media, why is the media making such a huge push for individuals to jump on the internet? Simple enough, that is where their audience is, and allowing that engagement will bring a better return.

If Jimmy Fallon or Ellen talk about featured tweets or using a certain hashtag, people watching are able to log into their accounts and join in the action, hoping to make it on TV. Everyone seems to want their 15 minutes of fame. Whether it becomes a trending topic or others see it in their feed, it catches on, only to make that show more popular or trendy.

From television to brands, how can you make it work with your audience? First, find your audience. Listen, engage, respond, share, and be consistent. Do your research. Your audience may not be on a certain platform. That’s okay. Don’t be so quick to give up.

Once you find your demographic and target your audience, engage. What do they like to talk about? What do they like to share? Do they want to learn something that you could teach them? What can you learn from them? It’s not a “me” game, it’s “us”. Engagement is key in a relationship.

Returning to what TV shows are doing…they acknowledge the user. It’s a big deal to have a big brand favorite, retweet, or respond to you. It doesn’t mean that people don’t get excited when smaller brands communicate as well. They do!

Through communication, you can build relationships. Through relationships, you can build consumers. Through consumers, you can build brand advocates. All in all, it starts out with engagement!

What important questions do you ask your audience to encourage engagement on social media?

Social Media Facelift, LLC provides social media account setup & management, consulting & strategy, content creation, education & training, and insights & analysis for businesses, large or small.  Social Media Facelift, LLC wants to take your business to the next level by integrating social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +, YouTube, and more to help establish your business and connections.

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.

Social Media

Why Have Consistency On Social Media?

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When I audit and consult with a client, one of the first things asked is if they have current social media. More often than not, they give me links to profiles that basically have virtual cobwebs on them. They state that their social media isn’t getting them any leads, is a waste of time and money, etc. After reviewing, many have a post every other week or month, on a holiday, or once a quarter. That is when the consistency conversation comes in.

Social media is about being social. One call to action post on Twitter every other day is, quite frankly, a waste of time. In order for social media to “work”, you must be consistent and engaging. Building relationships is one of the most important factors to creating a community and humanizing the brand or person.

If I shouted from my rooftop “buy my product” every day to passerbys, people are just going to walk by. If I sit down and have milk and cookies with my neighbors and talk to them about their life, what is happening, and build that connection, our relationship will grow and I won’t have to yell “buy my product”, it will just be natural. The same goes for social media. Find that connection and build upon it. It may not be an overnight success, but it will be a work in progress.

That brings us back to consistency. Setting the expectation allows people to connect with you easier. It also keeps you on the top of their mind. When you are not engaging on social media, it probably isn’t working the way you hoped it would. People want to connect with a human and put a face to a voice.

In addition, there is a lot more than “just a status” that goes into social media. Listen and know your audience. Share in a way that you will make an impact and connect. Understand your analytics, proper usage of hashtags, and listening tools. Social media is that consistent brand voice that represents yourself or your company. It’s time to brush off those social media cobwebs and have consistency!

What do you think are the key traits to have on social media?


Social Media Facelift, LLC provides social media account setup & management, consulting & strategy, content creation, education & training, and insights & analysis for businesses, large or small.  Social Media Facelift, LLC wants to take your business to the next level by integrating social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +, YouTube, and more to help establish your business and connections.

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.