engagement | Social Media Facelift, LLC

From late night television shows to reality shows, sitcoms to your local news, hosts are encouraging others to participate in on-the-air questions, sharing, and games via social media. Assuming most Americans are on social media, why is the media making such a huge push for individuals to jump on the internet? Simple enough, that is where their audience is, and allowing that engagement will bring a better return.

If Jimmy Fallon or Ellen talk about featured tweets or using a certain hashtag, people watching are able to log into their accounts and join in the action, hoping to make it on TV. Everyone seems to want their 15 minutes of fame. Whether it becomes a trending topic or others see it in their feed, it catches on, only to make that show more popular or trendy.

From television to brands, how can you make it work with your audience? First, find your audience. Listen, engage, respond, share, and be consistent. Do your research. Your audience may not be on a certain platform. That’s okay. Don’t be so quick to give up.

Once you find your demographic and target your audience, engage. What do they like to talk about? What do they like to share? Do they want to learn something that you could teach them? What can you learn from them? It’s not a “me” game, it’s “us”. Engagement is key in a relationship.

Returning to what TV shows are doing…they acknowledge the user. It’s a big deal to have a big brand favorite, retweet, or respond to you. It doesn’t mean that people don’t get excited when smaller brands communicate as well. They do!

Through communication, you can build relationships. Through relationships, you can build consumers. Through consumers, you can build brand advocates. All in all, it starts out with engagement!

What important questions do you ask your audience to encourage engagement on social media?

Social Media Facelift, LLC provides social media account setup & management, consulting & strategy, content creation, education & training, and insights & analysis for businesses, large or small. Social Media Facelift, LLC wants to take your business to the next level by integrating social media platforms, such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google +, YouTube, and more to help establish your business and connections.

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.

Do you converse with or talk at your audience? Do you post just to hear yourself talk or to generate a conversation? Knowing the proper way to engage with others is crucial in social media. This one of the basic steps in Social Media 101.

A common misconception about social media is that if you continue to put yourself out there, you will go viral right away. The truth is, social media takes patience, persistence, and knowledge. Sure, some people may get lucky and go viral with a certain tweet or video, however chances are slim. Most of the time you have to put in work to see a return – and that means listening and engaging your audience.

Another mistake is to make social media a “one man show”. Without that genuine interaction and engagement with your audience, it will become more difficult for you to reach others. You can relate it to real life – no one wants to go to a cocktail party to meet someone who constantly talks about themselves. Finding your target audience, listening to what they are talking about, and engaging in conversation will put you a step ahead.

Think of it as a friendship, and use the capabilities of liking, sharing, retweeting, etc. to show your appreciation to your followers and audience. In time, they will reciprocate. Be valuable and share what your audience wants to hear. Hint: this will also assist you in content curation and topics.

As a general rule, your engagement should consist of the 80/20 rule – 80% of content that interests the audience, shares, retweets, and so on, while 20% is content to promote your brand. In that case, you will not become an online sales pitch. Instead, you will become intriguing, others will want to learn more, and they will be more inclined to read your blogs or information you post.

On top of that, have consistency and human. Not many people want to have a robot as a friend. Be yourself or be that personable voice behind a brand. The more connections you can build with your audience relates to the strong relationships that may form. Don’t make it social MEdia, but rather social YOUdia.

Do you practice social MEdia or social YOUdia?

Contact Social Media Facelift, LLC today for a social media consultation at (480) 231-5582 or socialmediafacelift@gmail.com.

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